MD Hub asked us to deliver a sales seminar & workshop session titled ‘Stimulating Your Sales – Tips & Techniques’, presenting to a number of MDs and sales directors spanning companies (small – large SMEs, some long term established companies and some 2-3 years old) in the following sectors: financial, law, software, I.T. infrastructure, marketing, web solutions, health & beauty.
The purpose of the seminar/workshop was to provide delegates with theoretical and practical insight and tips, in relation to sales strategies (e.g. push, pull, developing referral pathways/advocacy development), processes (e.g. CRM), vital insights (e.g. power of high quality data), selling approaches (e.g. consultative selling style et al) and a multitude of selling tips & techniques (e.g. maximising impact of voicemail messages and emails, engaging & by-passing gatekeepers, decision maker research methods to maximise strength of initial hooks – Linked In, Jigsaw, data profiles et al, and much more).
MD Hub in Brighton is a premier business club for leading MDs. Dedicated to spreading best practice through peer-to-peer contact between like-minded MDs, it’s their aim to help their members to develop sustainable business growth. The MD Hub organisation provides a challenging but open, honest and trusted environment for pursuing fresh ideas, resolving demanding issues and debating the future of business. They frequently facilitate/host a series of seminars and workshops focusing on key business processes such as marketing/sales and a multitude of challenge/growth areas. For more details on MD Hub, such as who they are, what they do and how you can become a member, you should visit: http://www.thehub100.com/
The seminar and workshop were both well received and since the event we have received a number of enquiries along the lines of providing sales training and lead generation campaigns for the companies of delegates who attended the event. The vast majority of delegates were seen taking many notes during the sales seminar & workshop session, each proposed a number of areas for business promotion/selling changes related to fresh insights gathered during the seminar. The feedback report, which was presented to us in an anonymised format approx 1 week after the event (collected by MD Hub independently for impartiality and maximum feedback participation/commitment), presented us with impressive results with a high level satisfaction score.
‘I enjoyed the seminar. Got several good tips, thanks very much.’ Sales Director
‘Really enjoyed the seminar. I’ll be in touch ref; support on our sales training.’ MD
They will be doing the following going forward:
- Allocating more time to sales/cold calling
- Increasing level of focus upon and investment in CRM
- Increasing investment in sales training
- Following our blogs for sales tips
- Introducing/using our multi-channel promotional marketing planner
The most useful elements were:
- Our video guide to the consultative selling approach
- Our slide presentation, talk and stop to reflect/plan workshop sales seminar & workshop approach
- Fresh ideas generation
- Best practice discussions
If you want to take your business to the next level Call Us Now: 0845 3058145 or visit http://www.optimumresourcegroup.co.uk/ .
This article was written by @leadgenduane