Social Media Marketing – Head Start Programme

Get Your Social Media Presence Off To A Flying Start with Our ‘Social Media Marketing Head Start Programme’

Many UK businesses recognise the value of being part of the social media world, however this exciting marketing environment can seem pretty daunting to many first time users. Even companies who have already ventured into the world of social media may have found that their campaign has run aground.

This is one of the reasons Optimum Resource Group have launched the new Social Media Head Start Programme, which a 3 month programme designed to either get businesses quickly established or help them get social media campaigns back on track.

The cost of our Social Media Marketing Head Start Programme is just £995 (plus VAT), which can be paid in instalments. 

What Does The Head Start Programme Include? 

• Comprehensive analysis of your existing social media presence to establish what is working and what is not
• We will create a social media marketing strategy which will take into account your existing branding, your website, your blogs and any existing marketing plans
• Create 3 social networking profiles and accounts for your business – you can select from either Facebook, Twitter, LinkedIn, Four Square or MySpace (or pay slightly extra to have all)
• Update any RSS Feeds you may have at least 3 times a week with fresh content (agreed with you) and integrate that content across all of your social profiles as appropriate
• Help you to create new content for your blog, edit, optimise and re-issue any existing articles you may have and post them to your blog up to 3 times a week
• Create and integrate into your existing website a new blog developed on the WordPress™ platform and link it to your 3 chosen social media profiles
• Search social networks to locate opportunities for you to interact with existing and potential new customers
• At the end of the 3 month period we will present you with a detailed report containing in depth analysis of your social media activities and your website analytics

What Happens at the end of the 3 month Social Media Head Start Programme?

After the initial 3 month period you can decide either to retain our services for an agreed monthly fee or we will work with you to help you move the management of your campaign to your in-house resource. 

Included in our 3 month review will be detailed recommendations as to how you can best optimise the return on your investment in the Social Media Head Start Programme over the coming weeks and months. This will help you form a better view of whether you have the internal resources to manage the campaign in-house or whether it would be best to retain Optimum Resource Group to manage the campaign going forwards.

Typically we find that your needs will fall into one of the following categories:

• You take over the day to day administration of all social media campaign initiatives and we help manage the smooth transition
• You instruct Optimum Resource Group to continue with a support and maintenance plan at a similar level to that included in the Head Start Programme
• You decide more support is required, typically in the area of producing good quality optimised content 

The packages detailed below will give you an idea of what ongoing costs you could expect if you decided to continue to use Optimum Resource Group to manage your social media marketing campaign:

1.                   Social Media Bronze Package – cost £249 plus VAT per month

• All content provided by the client
• Full technical maintenance of your blog (plug-in updates, suggested enhancements as well as blog backup provided by Optimum Resource Group)
• Twitter feeds monitored and new followers engaged with
• Set up Google alerts for your company name and your brand
• 3 Blog posts per week optimised (client to provide content)
• Monthly report of campaign statistics

2.                   Social Media Silver Package – cost £329 plus VAT per month

• All Bronze Package services plus 2 fully researched and SEO optimised blog articles created
• Quarterly review meeting to discuss monthly reports and agree and review campaign goals and objectives

3.                   Social Media Gold Package – cost £429 plus VAT per month

• All Silver Package services plus posting of 5 Twitter updates per week
• Delivery of one Twitter promotion (competition) per month if required
• All Twitter content at this level created by Optimum Resource Group
• An additional 2 fully researched Blog posts (making 4 in total)

If you want to take your business to the next level call us now on 0845 3058145 or email us on info@optimumresourcegroup.co.uk