Category archive: Industry News
Social Media Workshops
Businesses are now using Social Media to find, research and choose new business partners, customers and suppliers. Can your business be found on the Social Networks? If not, now might be the time for you to take the plunge. Either that or its time to make a conscious and informed decision that Social Media is…
Lead Generation Techniques
Here at Optimum Resource Group we specialise in thinking up, planning and delivering integrated, multi-channel sales lead generation campaigns. We would like to share with you, 8 Productive B2B (business to business) lead generation techniques to help you to more effectively and efficiently reach and productively engage with your Sales Prospects. Our research suggests that the majority…
Sales Tips For Selling Professional Services
When selling professional services a series of challenges are thrown up when it comes to closing deals with respective clients and prospects. The sales term ‘closing’ has an associated seller-oriented focus which can be interpreted as putting one’s needs as a sales person ahead of those of the client or prospect. This is not…
Effective Sales Technique & Sales Tips
The selling process has six key steps. Virtually every sales interaction will follow these steps, whether it lasts several minutes or several months: 1 – Prospecting 2 – Initial Contact 3 – Sales Presentation 4 – Handling Objections 5 – Closing the Sale 6 – Follow-Up and Service after the Sale As you develop a…
Market Access Project Complete
We were recently asked to assist a client with market access research and with testing the waters insofar as level of interest in their products and services and forecasted level of demand is concerned. Our client develops and promotes vendor managed inventory software, works closely with the aviation sector and has been assessing the possibility of competing…
SMART marketing – ‘Transpromo’
The term ‘transpromo’ is being referenced more and more in marketing discussions. Phil Hutchison, Tactical Marketing Director Pitney Bowes UK and ROI discusses ’transpromo’ and how smaller businesses can benefit. What is it? ‘Transpromo’ is the fast-growing practice of adding promotional messages and advertisements to mandatory transactional communications (so called because the document is…
